|
|
 |
|
|
|
|
|
|
Bulk Buys |
|
|
|
Maximise turnover by using PCDirectory's Bulk Buys. PCDirectory runs Bulk Buying
cycles for retailers wanting to push a particular product in bulk. Customers interested in the product place an order. The orders are
not processed until the end of the buying cycle. The more people that buy the less they pay.
In this way retailers provide an incentive for more people to buy. Retailers provide discounts in return for higher turnovers.
Benefits to Bulk Buy Affiliates
Viral Customer Acquisition
Sit back and enjoy the benefits of zero-cost viral marketing. Customers have a direct monetary incentive, in the form of lower prices, to encourage others to participate, bringing you new customers.
Sell More, Sell Faster
Rather than selling products and services one unit at a time, Bulk Buys group purchases bring people together in groups to purchase goods and services in bulk. Sellers can aggregate demand from fragmented market segments into a few, efficient transactions.
Gain valuable information about price sensitivity and customer behavior
In our group buying implementation, buyers can make an offer at or below the current price, giving the seller access to valuable information about price sensitivity and customer behavior.
Affiliates have total control. They choose the initial price and the relation of price to volume, as well as limits on both.
Less risk than other dynamic pricing mechanisms
Many companies make the decision to reduce prices in order to increase volume, gain market share or reduce inventory. What is the biggest risk in these situations? Most companies fear reducing prices thereby reducing margins on their current business without actually gaining any volume or market share. With our group buying model, the seller never even communicates a lower price unless the volume is committed.
In addition, group buying carries less downside risk than other dynamic pricing approaches. The most common failure of most dynamic pricing models occurs when, for whatever reason, the product does not attract much interest or volume. In both auctions and group buying, this causes sales to be disappointingly low; however, in the case of auctions, low sales also lead to low prices, due to lack of competition. In the case of group buying, prices stay high -- generally a better outcome.
Reducing Excess Inventory and Clearance of End-of-life Products
Many sites today are using auctions to move excess inventory. While auctions are great for moving one or two unique items, they are not well suited to quickly moving, for instance, 500 or 1,000 items.
Group buying is a fantastic tool for moving clearance items and excess inventory. Why? In most cases, clearance is time critical. While the goods may list for a certain price, sellers are often willing to move them at a lower price IF they can be moved quickly in a large block. This is exactly how our Bulk Buys group purchases are structured.
Bulk Buy Layout
• Company Profile
• Company contact details
• Details of the Bulk Buy Product
• Shipping details
• Bulk Buy Summary Details
For more information on becoming a Bulk Buys Preferred Retailer click here.
|
|
|
|
|
|
|
